The challenge was clear: we needed to be more prominent in the market.

Between everything and so many things, you need to know how to differentiate yourself in the digital age.

Today's talk is about organization, planning and professional routine.

Just like in the world of games, your brand must master the strategy to gain market share and always be one step ahead.

Your brand doesn't need to embrace the world, but that doesn't mean it can't.

Consumers are people. Lead is people. The business world is no longer made up of brands and people. It is formed by people and for people.

At some point, businesses forgot that, at the end of the day, people are the ones who consume.

The term "idleness" is almost always associated with something bad, such as laziness and lack of will. But this doesn't have to be a negative thing.

What to take into consideration when building or positioning a global brand?

Where does this Burnout come from?

That's about it, but it's not okay.

The challenge was clear: to combine humanization and technology to facilitate outdated processes in the insurance and health sector.

With the arrival of COVID-19, trends predicted for the decade happened overnight, as if we were all living in “dog years”.

Present in more than 15 countries, iiForum was created with the clear objective of sharing good innovation practices with the entire insurance industry.

Only 3% of your potential customers are ready to buy. This is why you should look at your brand experience. Each brand has its own

Creating brands that are well positioned in the market has numerous objectives, but the main one is to generate value. The problem is that building a brand with just one speech