It’s what gives you security when making decisions. Complete mapping of the entire competitive and strategic scenario of your business.

brand strategy

It’s what gives you security when making decisions. Complete mapping of the entire competitive and strategic scenario of your business.

Ideal service for:

Brands that are being born and need analytical and strategic support so as not to waste money.

Brands that already exist, but are looking to reinvent themselves and take advantage of new business opportunities.

There are two views of your business: internal and external. We look at both.


Imersão

First what's inside:

Existing and/or planned products and services

Day to day and insights from strategic and operational levels

Internal methodologies and functions

Audiences of interest and possibilities for expansion

Mapeamento de mercado

Everyone already knows that the market is uncertain and full of new things. The problem is not knowing how to grow and adapt with all these changes, new trends and possibilities.


So we analyze everything from the competition to the biggest references in the sector, so that we can direct new paths of action.


• Industry trends.

• Analysis of competitors and references.

• Definition of competitive differences.

Análises de concorrentes
Posicionamento e arquitetura de marca

Brand Architecture:

With all this information, it becomes easier to clearly visualize your brand’s architecture.


• Validation of brand architecture;

• Relationship between brands and sub-brands;

• Hierarchy of products and services.



Positioning:

With a strategy and clear visualization of the brand, products and services, we define a relevant positioning in the sector in which we operate.


Posicionamento de marca
Guia de aplicação estratégica

Big talk doesn't make history, so we deliver a practical guide on how to make it happen on a daily basis, with practical applications of the brand's positioning and speech.


Guia de aplicação estratégica
O resultado disso

Complete preparation to innovate, grow and direct all resources: financial, human and technological.

Documento de entrega Brand Strategy

Our products are independent.

But we have a complete journey that makes everything easier for you.

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Jornada completa com seleção do Brand Strategy

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