It's what gives it face, body and voice

for your brand.

brand universe

It’s what gives face, body and voice to your brand.

Ideal product for:

Brands that are emerging on the market and have no idea how to present themselves.

For brands that have a face, body and voice, but want to raise the bar for their business and do something different.

Plataforma de marca

Strategic and practical direction of positioning, identity and message.

So that your brand always has context, personality and good conversation.

Brand Idea: central concept that guides everything involving the brand.

Purpose: reason for existence and daily work.

Positioning:

definition and conquest of space in the market.

Identity: personality, face, body and voice.

Naming

A good name is the first step to telling your brand's story.

1. Search by

references

2. Creating creative paths

3. Creation

of names

4. Search online

no INPI*

*This search does not preclude consultation with a lawyer specializing in trademarks and patents, to check the availability of the name and registration processes.

Identidade verbal

Verbal guide to speaking and being understood.


• Main brand message;

• Voice tom;

• Practical application tips.

Guia de identidade vebal
Identidade visual

Visual guide to express why the brand exists.

• Logo;

• Visual universe;

• Cores;

• Sources;

• Concept;

• General applications.

Peças de identidade visual
O resultado disso

The path of stones.

Documento de entrega de branding

Good verbal and visual speech sells. But you need to make your customer stay and do business with you again.

We call this Brand Experience:

Discover our methodology
Jornada completa com seleção do Brand Universe

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