Startup, create value beyond your product with a memorable brand.
Startup, create value beyond your product with a memorable brand.
What is a memorable brand?
Do what others want to copy;
Think about the customer experience;
It's where people want to work;
Adds value beyond the product and service;
Increases to repurchase;
Promises and delivers.
Schedule your 30 min pre-screening with REMIND® here
Objective: Assessment of the current product, business and experience. Understand whether your company meets the criteria for applying our MBJ methodology.
MBJ… WTF?
Memorable Brand Journey is the exclusive REMIND® methodology used in all projects chosen by our team. Combining data, information and an expert eye, we define the concepts necessary for the brand to:
Add value to your business.
01.
In the market since the 70s, Apple grew almost 20% last year. Does brand value matter? Well, I have an iPhone.
Be relevant to those who matter.
02.
In an increasingly competitive market, your brand needs to be memorable for your consumer.
The point is: people, who have access to more and more information, are becoming more demanding every day:
"In recent years, generic searches have exploded in relation to searches for brands, which indicates that there is a rational but also consultative intention on the part of people."
Fonte: THINK WITH GOOGLE
How do we do it?
Strategy
HOW IT'S DIFFERENT
We analyze the brand, the world and create the future.
Identity
HOW TO EXPRESS
We create the identity that will give face, body and voice to your brand.
Experience
HOW IT WILL BE PERCEIVED
We make it all work with a f#d@ experience across all brand touchpoints.
Schedule your 30 min pre-screening with REMIND® here
MBJ was built based on more than a decade of experience in the communications market. Over the last 24 months, it has been applied in the day-to-day lives of companies and agencies, building brands that have become memorable in their segments and work in practice.
BEFORE
Companies with expansion potential, but communication does not give anything to talk about
Brands with strong values, but that failed to build a differentiating identity
Good ideas that need memorable brands to grow
AFTER...
Discover some of our cases
SAP consultancy startup won clients such as Petrobrás, BRK Ambiental and Qualicorp with a strong brand and good history.
FE/NI Consulting
Insurance startup got clients like AON and Sabemi Seguros financial support just with navigable prototypes and brand.
BRIA HEALTH
Cloud solutions startup that unlocked the business with a new brand strategy and unique positioning, which made it possible to provide incredible experiences and results for clients like IBM and Ipiranga.
Z-ACT® CLOUD SOLUTIONS
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Who is the
REMIND® Brand
Experience?
REMIND® BX is a brand experience building company, focused on making startups work in practice through the journey that goes from strategy, to brand identity and experience, from end to end.
All creative and functional processes rely on their own methodologies, developed and validated with large companies in the national and international market.
Some of the brands that trust us:
Who are you going to talk to?
Founding partner of REMIND® and design specialist. Created face, body and soul in strategic visual identities for clients such as Heinz, ArcelorMittal, Scania, Xandô, Far.me, IBM and Ipiranga in 12 years in the communications market. Official visual storyteller since day 1.
DANILO COUTO
Founding partner of REMIND® and strategy specialist. Created brands, products and growth paths for clients such as Microsoft, IBM, Ipiranga, Magalu, EMS, Banco BMG, RD Station and Oficina Inteligente in 8 years of experience. Responsible for the strategic look from day 1.
VICTORIA MONTEIRO
REMIND® Branding Manager. He created brands, verbal systems and gave good ideas to clients such as Cargill, Revelo, Banco do Brasil, BossaBox and Me Poupe! in 8 years of national and international Branding consultancy. As a specialist, he served technology brands such as Alura, Laboratória and Bria, totaling 10 years of experience.
GIOVANNA MARQUES
Depositions
"Phenomenal! We knew exactly what we were building at Nion and what our product offering was. But we definitely needed guidance in terms of brand experience and we started working with REMIND. We started explaining our value proposition and the moment we When we started getting questions from the REMIND team about our product, it was my "a-ha" moment when I saw something different. This team was interested in understanding all the details of the business, and I immediately understood why at the next meeting. They kind of who explained our own business to us, from a customer's point of view which is something I have never experienced. Then they began to walk us through different communication styles or designs and what they mean for the company's brand identity . They were flexible enough to stay calm and be patient with us until we reached that point of alignment. The interesting thing is that I never felt like this was just another project for them, and I always felt like they were part of the Nion team, concerned enough to build the best brand experience for our business model."
Dogan KaleliCEO at Stere & Founder at Nion
"I thought the creative process was incredible, you thought of things and visions that had never crossed anyone's mind at Bria. All the planning and strategies we saw were always put together in a very assertive way and in a way with real affection 🩶🩶 The deliveries are wonderful, presentations and super dynamic designs that really speak to the public and convey the message the company wanted!
I met RMND when I joined Bria and saw the branding you had done, you thought of absolutely everything and executed it in a fantastic way, from then on I was a bit of a fan. Now with these new launches, where I had the opportunity to follow the entire process I was simply delighted. RMND made the entire company realize how images/colors/phrases could transmit messages far beyond "the visible". Deliveries are perfect and your communication with us is phenomenal.
Anyway, congratulations and thank you very much for this incredible work! I can't wait to start another project!"
Maria Scotti
Operations Analyst - Bria Saúde
"I found the creative process very didactic, playful and efficient in capturing the essence of the company. With its methodology, it was very easy to understand and transform the brand into a branding that represents the company.
Deliveries were very good, as agreed and on time. REMIND meets the agreed deadline and delivers everything promised in very good quality.
REMIND is a company that treats each of its customers with particular care, meeting and understanding demand in a personalized way. We don’t feel like we’re on a production treadmill. The process involves you and leaves you feeling free to bring the best result to the job."
Priscilla MagniFounder at Magni Consultoria e Representações
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Common questions
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Who is the MBJ service for?
For startups that want to be memorable and relevant in their segments and need some way:
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How do I know the MBJ is for me?
This is precisely what we evaluate together.
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Can I invite my partner or business partner to participate?
Yes! In fact, it is recommended. This way the initial mapping will be much more complete.
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Are you going to try to sell me something during the call?
It depends. Only if our specialist understands that our transformation journey really makes sense for you and finds you at the right time. Our creation and mapping process is done by 4 or more hands, so everyone needs to be willing to make it happen.
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Do you teach how to do it or do it for us?
Most of the time, we do it for you. But remember we said that we work together here? So, that's the idea. That everyone participates and collaborates with the project and with the REMIND® team responsible for it.
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How long is the complete BX journey?
It depends. The project usually lasts between 3 and 6 months of work. This variation occurs based on the scope of the project, the creative demand and the time for feedback and approvals.
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After the strategic session, what will be the next steps?
With the conclusion of the strategic session, we will have validation of a possible continuity in the transformation journey. If this is the scenario, we will begin onboarding immediately. There you will get to know your digital work environment and take the first steps in the step that makes the most sense according to the challenges and brand objectives previously mapped out together with our team.
Schedule your 30 min pre-screening with REMIND® here